Are you struggling to connect with your audience? Maybe you’re drawing people in to your website or social media but not keeping them there? Or maybe you’re running out of fresh ideas. This happens to everyone! Sometimes small businesses have just one or two people running it which makes it much harder to dream up content ideas. First things first, what is content? Content is any form of entertainment that you put out for public consumption – stories and posts on any social media platform, blog posts, videos, images, podcasts, magazines etc.
Here are five things to keep in mind to help you boost your content and increase your website or social media views:
1. Write or record every idea you get!
You may be driving the car, running through the park or, like me, asleep and wake with a start at 5am with a new idea for your next post/video/blog. Write it down or record it on your phone. A little secret – I text myself all the time and I also have a ream of voice notes reminding myself of ideas I have. I also rarely check these after because I usually remember it after I’ve had to physically note it. If my phone ever gets stolen they’re going to think I’m bonkers!
2. Write evergreen content
Evergreen content is content that never gets stale. It can be republished time and time again with no end date. Every six months or so go through old posts with high engagement. Most businesses will have this noted for future reference, recording the number of views, clicks and comments – if you don’t already do this, get started! Pick out the most relevant content to current times and rewrite it slightly to make it fit to current affairs. Change the image if necessary (or caption if its for a video or social media post) and save.
For blog posts, ensure you research your keywords to optimise SEO. Keywords can change over time so you need to update them, the post description and metadata along with the actual blog post itself. It takes some time but it’s worth it and it’s still a lot less time than writing a whole new post.
3. Get friends and colleagues to read through your posts
If you have a few people who you can trust not to be too biased – we all have that excruciatingly honest friend – get them to look at your content and read through your website. Better still, employ a professional copywriter and proofreader. When you’re seeing the same things every day you no longer spot mistakes and can’t see what does or doesn’t work. Encourage the proofreader to give their own ideas, you never know what they may come up with for you!
4. Be a consumer
Go onto your competitors sites and check out their content. What are they doing right? How are they executing it? Never copy them, even if you make it your own, it doesn’t reflect well on you. Use their content to inspire you. Analyse your website or social media stats weekly and pull out what is working and what isn’t. Draw up customer profiles by gender, age, place and interests. Use this information to research what they look for. If you’re not sure how to do this, I cover it in my Strategy so feel free to contact me for a free consultation.
5. Enjoy it!
If you’re not loving your content and your business, how do you expect others to?
Feeling confident about your brand and passionate about your work is something people can see and feel from your posts. Your writing will be clean, fresh and relevant and your images will be engaging. Don’t get me wrong, I’m not saying you need to be really happy in order to post each day. You can have sad, honest posts, just be mindful that when you are in a bad place and not loving what you’re doing, this can come across. If you’re having a few weeks or months where you are hating your work or finding it all too overwhelming, maybe use this time to repurpose old content or have someone else write for you and promote your brand for you. Most of all, go easy on yourself, you’re doing great!