The Personal Bit
I’m Ciara (as if that isn’t obvious by now) and I’m a mum of two living in Dublin with my husband, kids and dog. Over the next two years, I plan on taking my business on the road, travelling with the family!
The Professional Bit
I help small businesses aim big – either through direction from Marketing Strategy or by working with them on their SEO, website, blog and email copywriting and social media. I started this freelance business as I saw a gap in affordability and the personal touch for businesses starting out. I wanted to bridge that gap and bring my experience to help businesses build a solid foundation.
Previously, I worked in digital and print marketing for larger companies – both B2C and B2B. These businesses were everymum, Aviva, MSD, BWG and Mothercare. My job as a Business Relationship Manager and then Account Manager and Content Creator had given me such a wide scope, I now wanted to use that experience helping small businesses to grow through a community marketing approach.
I am currently Head of Content for Schooldays.ie. Alongside this work, some examples of clients are: SEO for Orla McAndrew, OnGuard Pest Control, SlimRUs, Viva Dance. General Marketing and a brand relaunch for A Better Workday.
Having worked with a mix of large corporate businesses and smaller community-led businesses, I could see a clear gap in the market for small businesses overwhelmed with the ever-changing marketing world.