My name is Ciara Morgan (as if that isn’t obvious by now) and my small business is here to help yours. I’m a mum of two, living in Dublin with my husband and dog, Harry. Some facts about me: I regularly foster animals for a local animal shelter, I love writing and wrote a novel for 9-12-year-olds but I haven’t done much about getting it published so I really should, I love having a bit of craic, a good dance and there’s nothing better than singing as loudly as you can, even if it’s very off-key.
The serious stuff
Last year at the height of the first lockdown – remember when we tried to flatten the curve? – I accepted voluntary redundancy with a lovely agency I worked with. Previous to the agency, I had 10+ years of experience in the largest Pharmacy group in Ireland. It wasn’t an easy decision to take redundancy but I was ready to go out alone. You see, I had had an idea for a long time that I wanted to see come to fruition. The agency I worked at had provided me with almost five years of valuable experience in marketing for larger companies – both B2C and B2B. These businesses were everymum, Aviva, MSD, BWG and Mothercare.
My job as a Business Relationship Manager and then Account Manager and Content Creator had given me such a wide scope, I now wanted to use that experience helping small businesses to grow through a community marketing approach.
So, what is community marketing?
Community marketing is something I want to grow more and more, it’s meaningful marketing. It gets to the heart of your audience and gives them content that makes them want to continually engage and buy from you, along with recommending your brand to their friends.
- I work with people who are in the ideas stage of their business and don’t know where to start with building their branding and marketing strategy. I help you develop the foundations you need to succeed and achieve longevity.
- I also (mostly) work with businesses that have already started but feel a little lost in the delivery of their brand and marketing. I help you develop marketing strategies, create content and/or build your SEO. I help you execute them – or indeed deliver them myself on your behalf – and then teach you how to continue it.
- I am a writer and write engaging content while delivering quality SEO.