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About Me

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.”



Thank you for visiting my site. You may have guessed it by now but my name is Ciara Morgan. I’m a mum of two children from Dublin, married to a lovely man and a regular fosterer of dogs. I love exercising and my favourite thing in the world to do is sit in a cafe writing. Last year I wrote my first novel for 9-12 year olds. I was so delighted at having written a whole book that I’ve completely forgotten to try get it published…. so that will be next on my list!


I started my career in retail pharmacy as a Pharmacy Technician and Manager before moving into a Purchasing role in head office. The Purchasing role involved buying products for the pharmacy chain nationwide. To buy these products, and cut deals with suppliers, we needed to do in-depth analysis’ of customer behaviour. This is where my love of marketing grew. I started watching everything, the parts of our marketing that were working and why and how the human psyche worked with certain pricing trends or even colour schemes. I went full nerd on it basically!

Moving On

From there, I moved to Ireland’s number one parenting website, everymum.ie. everymum has a spectacular ethos where they stick to mum and community-led content. This is what I want for most small businesses as it works a treat! It’s a lovely environment to work in and gives the brand a homely feel. I worked mostly with small Irish female-led businesses, giving them exposure on the site through articles and competitions. Interviewing inspiring women was uplifting and hopeful – I have always had such admiration for people who take that fearless plunge and build a successful business. You will find some interviews in my blog with small business owners over time.

everymum is part of a bigger award-winning agency, Zahra, so I moved into account management where I worked with Irish household brands like Aviva, Mothercare, Virgin Media, BWG, MSD and ESB. I have worked on all elements – social media, video shoots, script writing, copywriting for print and digital and I was the managing editor for a client’s quarterly employee magazine. Working with exceptionally talented teams spurred me on to constantly better myself so when the global pandemic that-will-not-be-named hit and I found myself suddenly out of a job, I decided it was time to go it alone!

Change is Great!

So here I am now. I am a writer, editor and proofreader with extensive experience in marketing and content strategy. This small business is set up to help other small businesses. I want to be the marketing genie that lives in your lamp (that sounds odd, but I’m running with it). Once you ask me to work with you, we are a team. I assist in all things content – copywriting, website management, newsletter creation, social media posts, and generally assisting in any other marketing needs almost like a virtual assistant.


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