If you are a small to medium business with a budget to incorporate influencers into your marketing strategy, it can go a long way! The best way to get started is by taking on a PR company or freelancer to contact influencers on your behalf and organise everything. Check out my advice around influencer marketing […]
If you are a business owner or social media manager, setting boundaries with social media is not easy. Sometimes your whole job is based online and social media is essential to ensuring you can get clients/customers. But that doesn’t mean you need to be checking it all the time. It’s very easy to get caught […]
Welcome to the first article in the series of The Business of Adapting. This series will be set around small and medium businesses who had to change their way of working to cope with the effects of COVID 19. Some have had to shut their doors and redesign their premises, others had to change their […]
Rather than attempting to have a presence on every social media platform, it is better to pick the best platforms specifically for your business. If you pick just a couple, you can concentrate on creating engaging content. By picking any more, you risk spreading yourself too thin trying to be all things to all people. […]
