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Ciara Morgan from Ciara Morgan Marketing smiling at the camera with a book in hand

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CHECK OUT THE LATEST POSTS

Important SEO elements for all Small Businesses

August 28, 2022

Taking Pride: What is Rainbow Washing in Marketing?

June 15, 2021

planning the best tone of voice for your business

March 29, 2021

INSTAGRAM

Competitors can be the best people to measure your business against. If they are successful and smashing goals, you can learn from how they’re achieving this success. Never ever copy them, but do consider things like;

- how are they hooking their audience quickly on their site.
- how are they portraying themselves on social media.
- where are their audience most engaged?
- what is their tone of voice?
- is their branding consistent?

You will likely find they have hooks on their homepage, they know who their audience is and they will have their branding and tone of voice consistent.

#smallbusinessmarketing #smallbusinessowner #smallbusiness #smallbusinesstips #smallbusinesssupport #smallbusinessireland #irishsmallbusinesses #irishbusiness #irishmarketing

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Competitors can be the best people to measure your business against. If they are successful and smashing goals, you can learn from how they’re achieving this success. Never ever copy them, but do consider things like; - how are they hooking their audience quickly on their site. - how are they portraying themselves on social media. - where are their audience most engaged? - what is their tone of voice? - is their branding consistent? You will likely find they have hooks on their homepage, they know who their audience is and they will have their branding and tone of voice consistent. #smallbusinessmarketing #smallbusinessowner #smallbusiness #smallbusinesstips #smallbusinesssupport #smallbusinessireland #irishsmallbusinesses #irishbusiness #irishmarketing

4 weeks ago

View on Instagram |

1/9

August, you’ve been amazing.

Now it’s time to adult. Back to work and school for us all! I’ll miss seeing these kids every second of the day 😭 but I’m equally excited to not see them every second of the day 😂 #balance

#summer2022 #backtoschool #workindigital #digitalmarketing

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August, you’ve been amazing. Now it’s time to adult. Back to work and school for us all! I’ll miss seeing these kids every second of the day 😭 but I’m equally excited to not see them every second of the day 😂 #balance #summer2022 #backtoschool #workindigital #digitalmarketing

1 month ago

View on Instagram |

2/9

Paris with kids! (THE AUDIO HAS SINCE BEEN REMOVED FOR SOME REASON)

We have never walked so much in our lives! If we could go back, that’s the only thing we’d change as it was a lot for little legs. But Paris is so magical and we love exploring by foot. The kids loved it and had a brilliant time.

Our favourite parts we’re managing to avoid every queue and exploring little streets while everyone else queued by day ❤️

#paris #pariswithkids #travel #travelwithkids

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Paris with kids! (THE AUDIO HAS SINCE BEEN REMOVED FOR SOME REASON) We have never walked so much in our lives! If we could go back, that’s the only thing we’d change as it was a lot for little legs. But Paris is so magical and we love exploring by foot. The kids loved it and had a brilliant time. Our favourite parts we’re managing to avoid every queue and exploring little streets while everyone else queued by day ❤️ #paris #pariswithkids #travel #travelwithkids

1 month ago

View on Instagram |

3/9

Have you wanted to quit Instagram in the last few weeks? Let me know in the comments and make sure to read the tips below!

Instagram used to be the go-to for small businesses and creatives to grow their accounts. It then started competing and trying to be another app we will not name, but in the process became less user-friendly for small businesses. However, just as lots of small businesses are quitting the platform, Instagram have decided to go back to being more, well, Instagram!!

If you have thought about quitting lately, don’t just yet! Bare in mind the following points;

👌 Summer time is always quiet and engagement is always low, it’s not you!!!

✨ All types of posts are relevant, not just reels - you can mix it up! Just make sure there’s quality in your posts.

💡 Write a social media and marketing strategy!! This will help you plan your content and set time aside for your social media channels.

⏰ Give yourself another two months and if it’s still not working, maybe your SEO or another platform is more worthy of your precious time and spend.

Keep being you, keep going, you’ve got this! ❤️

#smallbusinessmarketing #smallbusinesssupport #smallbusinesstips #socialmediamarketing #socialmediastrategy

•

Have you wanted to quit Instagram in the last few weeks? Let me know in the comments and make sure to read the tips below! Instagram used to be the go-to for small businesses and creatives to grow their accounts. It then started competing and trying to be another app we will not name, but in the process became less user-friendly for small businesses. However, just as lots of small businesses are quitting the platform, Instagram have decided to go back to being more, well, Instagram!! If you have thought about quitting lately, don’t just yet! Bare in mind the following points; 👌 Summer time is always quiet and engagement is always low, it’s not you!!! ✨ All types of posts are relevant, not just reels - you can mix it up! Just make sure there’s quality in your posts. 💡 Write a social media and marketing strategy!! This will help you plan your content and set time aside for your social media channels. ⏰ Give yourself another two months and if it’s still not working, maybe your SEO or another platform is more worthy of your precious time and spend. Keep being you, keep going, you’ve got this! ❤️ #smallbusinessmarketing #smallbusinesssupport #smallbusinesstips #socialmediamarketing #socialmediastrategy

1 month ago

View on Instagram |

4/9

This trip was so amazing and special! It was nerve wracking and overwhelming at first, I just don’t do airports well on my own, never mind with two nervous, very excited kids on little sleep!

Day 1: A London Tour bus! It also acted as a brilliant way to transport us everywhere we needed to go, even the train station to the hotel. The greatest idea by Leah, my lovely friend who came with us!

Day 2: We walked through the bustling streets of Chinatown to get to Jungle Cave which is a restaurant decorated fully as a jungle! There are animatronics everywhere with each going at different times (not good for noise sensitive people!). The kids loved this experience. Then off to M&Ms world (Lego store is just across the road too), a wander through West End and finally Warner Brothers: The Making of Harry Potter.

This tour was off the charts UNREAL!!!!! If you’re a HP fan, do it!!

•

This trip was so amazing and special! It was nerve wracking and overwhelming at first, I just don’t do airports well on my own, never mind with two nervous, very excited kids on little sleep! Day 1: A London Tour bus! It also acted as a brilliant way to transport us everywhere we needed to go, even the train station to the hotel. The greatest idea by Leah, my lovely friend who came with us! Day 2: We walked through the bustling streets of Chinatown to get to Jungle Cave which is a restaurant decorated fully as a jungle! There are animatronics everywhere with each going at different times (not good for noise sensitive people!). The kids loved this experience. Then off to M&Ms world (Lego store is just across the road too), a wander through West End and finally Warner Brothers: The Making of Harry Potter. This tour was off the charts UNREAL!!!!! If you’re a HP fan, do it!!

1 month ago

View on Instagram |

5/9

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If you’re waiting for every post to convert to sales. It’s not going to work. If you outsource and expect their posts to convert to sales immediately. It’s not going to work. Marketing to your audience is about warming up your customer over time, building relationships and longevity for your brand. Being consistent, helpful, educational or entertaining is what draws followers and eventually customers. If you’re feeling frustrated by the lack of conversion, as long as engagement is good and your content and branding is consistent - the customers will come. Marketing does not automatically get you sales, it is part of a much bigger picture. ✨follow @ciaramorgan.marketing for more and email info@ciaramorgan.com with any queries✨ #marketingforsmallbusinesses #marketinginireland #smallbusinessesireland #smallbusinesstips #smallbusinesssupport

2 months ago

View on Instagram |

6/9

Is basic SEO done on your site?

If not, it’s time to consider it. You SEO will perform best when your site is active, trusted and regularly searched for. Basic SEO can get you started on that road!

There are some things to be mindful when you begin SEO:

- getting ranked on page 1 is not going to happen unless regular work is put into your site, it can take years!

- getting a professional to use niche keywords so the customer you want finds you is what you need!

- basic SEO is a great start but keeping up regular checks and changing up your keywords and content over time is essential.

DM me or email me at info@ciaramorgan.com if you want to know my SEO rates.

#seo #seoforsmallbusinesses #smallbusinesssupport #smallbusinessowner #smallbusiness #irishsmallbusiness #smallbusinessesireland

•

Is basic SEO done on your site? If not, it’s time to consider it. You SEO will perform best when your site is active, trusted and regularly searched for. Basic SEO can get you started on that road! There are some things to be mindful when you begin SEO: - getting ranked on page 1 is not going to happen unless regular work is put into your site, it can take years! - getting a professional to use niche keywords so the customer you want finds you is what you need! - basic SEO is a great start but keeping up regular checks and changing up your keywords and content over time is essential. DM me or email me at info@ciaramorgan.com if you want to know my SEO rates. #seo #seoforsmallbusinesses #smallbusinesssupport #smallbusinessowner #smallbusiness #irishsmallbusiness #smallbusinessesireland

2 months ago

View on Instagram |

7/9

Low engagement - story views, likes, comments etc are all notoriously low through the summer. People are away from their screens at the moment with a lot of small business owners holidaying or looking after kids. It will come back! Take a break yourself and come back stronger.

#digitalmarketing #smallbusinessmarketing #irishsmallbusinesses #smallbusinessireland

•

Low engagement - story views, likes, comments etc are all notoriously low through the summer. People are away from their screens at the moment with a lot of small business owners holidaying or looking after kids. It will come back! Take a break yourself and come back stronger. #digitalmarketing #smallbusinessmarketing #irishsmallbusinesses #smallbusinessireland

2 months ago

View on Instagram |

8/9

Having just one Call-to-Action on your homepage draws the visitor to the place you want them to go to most. If you link to services, blog, about me, contact all through your homepage (menu is fine, I just mean buttons throughout your homepage), your main goal is lost. For example, If your main goal is to draw people to your course - that's the only call-to-action you use throughout. If your newsletter primarily leads to your course then you could add that as a secondary Call-to-Action.

Does this make sense? Would you try it?

Let me know in the comments!

#seoforsmallbusinesses #marketingforsmallbusinesses #irishsmallbusiness #smallbusinessireland #seo

•

Having just one Call-to-Action on your homepage draws the visitor to the place you want them to go to most. If you link to services, blog, about me, contact all through your homepage (menu is fine, I just mean buttons throughout your homepage), your main goal is lost. For example, If your main goal is to draw people to your course - that's the only call-to-action you use throughout. If your newsletter primarily leads to your course then you could add that as a secondary Call-to-Action. Does this make sense? Would you try it? Let me know in the comments! #seoforsmallbusinesses #marketingforsmallbusinesses #irishsmallbusiness #smallbusinessireland #seo

2 months ago

View on Instagram |

9/9

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