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CHECK OUT THE LATEST POSTS

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June 15, 2021

planning the best tone of voice for your business

March 29, 2021

5 things you need to know about branding your business

March 22, 2021

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Let’s talk click bait, shall we?

It’s September, the last quarter of the year, 2.5 months out from the most profitable month of the year after a particularly hard year for retailers.

For these last 3.5 months big retailers need to push to make up for huge losses earlier in the year. Every year they are under pressure to make profit, but this year will be more crucial after our long lockdown.

We will see many headlines preying on people and particularly parents coming up to Christmas. Watch out for the following;
😰 ‘After a tough year, people spend hundreds on presents to make up for the last year’

😱 ‘Parents scramble for the last (insert obnoxious toy here) in large toy super store’

🎸‘Last minute tickets to this famous band sell out in seconds’ ‘oh look, they’ve magically decided to put on another date totally and completely out of the blue’

👯‍♂️👯👯‍♀️‘Massive queues that were actually only 10 people but we photograph them a certain way to give the perception of a looooong queue’

And so on.

Don’t fall for the click bait and don’t use it for your business! It works for media as they don’t need people to trust them, they just need your click. Remember the headlines and the PR drives are there on purpose to get you to spend!!! And the click bait is there to get you to click and generate more money per click.

⁉️Would you be hyper-aware of clickbait? If not, will you be now? Comment below and let me know!

#stopclickbait #notclickbait #clickbaitinmedia #smartmarketing #wisemarketing #honestmarketing #smallbusiness #smallirishbusiness #smallbusinesssupport #copywritingforcreatives #copywritingtips #marketingsmallbusiness #marketinginireland

ciaramorgan.marketing

•

Let’s talk click bait, shall we?

It’s September, the last quarter of the year, 2.5 months out from the most profitable month of the year after a particularly hard year for retailers.

For these last 3.5 months big retailers need to push to make up for huge losses earlier in the year. Every year they are under pressure to make profit, but this year will be more crucial after our long lockdown.

We will see many headlines preying on people and particularly parents coming up to Christmas. Watch out for the following;
😰 ‘After a tough year, people spend hundreds on presents to make up for the last year’

😱 ‘Parents scramble for the last (insert obnoxious toy here) in large toy super store’

🎸‘Last minute tickets to this famous band sell out in seconds’ ‘oh look, they’ve magically decided to put on another date totally and completely out of the blue’

👯‍♂️👯👯‍♀️‘Massive queues that were actually only 10 people but we photograph them a certain way to give the perception of a looooong queue’

And so on.

Don’t fall for the click bait and don’t use it for your business! It works for media as they don’t need people to trust them, they just need your click. Remember the headlines and the PR drives are there on purpose to get you to spend!!! And the click bait is there to get you to click and generate more money per click.

⁉️Would you be hyper-aware of clickbait? If not, will you be now? Comment below and let me know!

#stopclickbait #notclickbait #clickbaitinmedia #smartmarketing #wisemarketing #honestmarketing #smallbusiness #smallirishbusiness #smallbusinesssupport #copywritingforcreatives #copywritingtips #marketingsmallbusiness #marketinginireland

1 week ago

View on Instagram |

1/9

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

ciaramorgan.marketing

•

Tell me which one is your favourite in the comments!

With the hilarious outfits showcased in the Met Gala last night I had to have a bit of fun with them! There are so many Kim and Kendall ones that have had me creased laughing!

#smallbusinessireland #funnymemes #metgala2021 #marketinglife #marketinginireland #marketingforsmallbusiness #digitalfun

1 week ago

View on Instagram |

2/9

I'm excited for Autumn while my clients have me planning for Christmas 🙈

Nearly fell off my chair when the 'C' word cropped up last week but now I'm in full flow.

Are you planning that far ahead yet?

#marketingstrategy #marketinginireland #marketingforsmallbusiness #marketingdigital #marketingtools #digitalmarketing #digitalwriting #marketingplanning #smallbusinessireland #marketinginireland #planningyourbusiness

ciaramorgan.marketing

•

I'm excited for Autumn while my clients have me planning for Christmas 🙈

Nearly fell off my chair when the 'C' word cropped up last week but now I'm in full flow.

Are you planning that far ahead yet?

#marketingstrategy #marketinginireland #marketingforsmallbusiness #marketingdigital #marketingtools #digitalmarketing #digitalwriting #marketingplanning #smallbusinessireland #marketinginireland #planningyourbusiness

2 weeks ago

View on Instagram |

3/9

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

ciaramorgan.marketing

•

How to improve SEO on your site in 4 simple steps:

👩‍🏫1. Put an image description on every image you upload. Use keywords where possible. Check out Google Trends and Google Keywords and use them in your descriptions!

😎2. Metadata who? Metadata is the description of each page, make sure there is a description of each page on your site as this is what people see in the google insert that pops up on their search.

😍3. Backlinks take time but they are worth it! Build up your backlinks by doing interviews and guest blogs with similar sites. If trusted sites link to you, Google builds its trust in you.

📖4. If appropriate for your business, write your own blog! Blogs need to be structured well for optimal SEO but getting keywords and topics of interest into a blog format is a great way to build trust with Google and get readers onto your site!

Check out my blog for more information on how to build and improve your SEO 😄
Do you understand SEO or is it confusing? Let me know in the comments.

#marketingforbusiness #seotip #smallbusinessmarketingtips #marketingforsmallbusiness #searchengineoptimisation #googleranking #seotipsandtricks #smallbizmarketing #websiteranking #seoconsultant #seoexpert #seomarketing #seoservices #smallbiztips #onlinepresence #solopreneurs #growyourbiz #searchengineoptimization #seotips #smallbusinessireland

2 weeks ago

View on Instagram |

4/9

CLIENT APPRECIATION POST

@viva_dance_irl were my first client when I decided to go out on my own. I was nervous, I had only worked with clients via the agency I’d worked at and this would be the first time helping a small business. They were in a tricky situation with covid restrictions stripping every bit of their business away and didn’t know how to move forward.

Ksenia wanted the story of her business to be told, she wanted her dancers to take front and centre stage and sell her classes for her, she wanted others to know Viva give everything they have to people they work with, so we did just that. I interviewed many inspiring people from Maura, a lady who began dancing at 80, to Karl, the 15 year old who overcame bullies to stand up and be his true self and accomplish everything he wants in dance.

I wrote blogs for when Viva get their new website and multiple Instagram and Facebook posts and their engagement shot up over the couple of months.

Ksenia, and her business partner Martin, are extremely passionate about their work and were such a pleasure to work with. I’m very grateful they trusted me at a vulnerable time ❤️

#clienttestimonial #strategy #digitalstrategy #socialmediastrategy #socialmediatips #socialmediamarketing #copywriters #copywriter #copywritingtips #copywritingforcreatives #smallbusinesssupport #smallbusiness #smallbusinessireland #femaleentrepreneur #femaleinbusiness #helpingsmallbusiness #helpingsmallbusinesses #irishsmallbusiness #blogging #blogginglife #bloggingcommunity

ciaramorgan.marketing

•

CLIENT APPRECIATION POST

@viva_dance_irl were my first client when I decided to go out on my own. I was nervous, I had only worked with clients via the agency I’d worked at and this would be the first time helping a small business. They were in a tricky situation with covid restrictions stripping every bit of their business away and didn’t know how to move forward.

Ksenia wanted the story of her business to be told, she wanted her dancers to take front and centre stage and sell her classes for her, she wanted others to know Viva give everything they have to people they work with, so we did just that. I interviewed many inspiring people from Maura, a lady who began dancing at 80, to Karl, the 15 year old who overcame bullies to stand up and be his true self and accomplish everything he wants in dance.

I wrote blogs for when Viva get their new website and multiple Instagram and Facebook posts and their engagement shot up over the couple of months.

Ksenia, and her business partner Martin, are extremely passionate about their work and were such a pleasure to work with. I’m very grateful they trusted me at a vulnerable time ❤️

#clienttestimonial #strategy #digitalstrategy #socialmediastrategy #socialmediatips #socialmediamarketing #copywriters #copywriter #copywritingtips #copywritingforcreatives #smallbusinesssupport #smallbusiness #smallbusinessireland #femaleentrepreneur #femaleinbusiness #helpingsmallbusiness #helpingsmallbusinesses #irishsmallbusiness #blogging #blogginglife #bloggingcommunity

4 weeks ago

View on Instagram |

5/9

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

ciaramorgan.marketing

•

Planning for September? Or running a small business with kids around you?

Here are some apps tried and tested by me for running a small business in a busy home.
Have you used any of these? Which one do you like best?

Edited to add: Wave is no longer supported in Ireland and is now replaced by Zoho Books. (Thank you @nicole_harney_accountant)

1 month ago

View on Instagram |

6/9

A busy (messy) room, one child on my lap while my bigger child and the dog sit watching me from behind. This is school holidays while working mode!

Any tips for keeping kids busy while you work a few hours each day?
Please share!

ciaramorgan.marketing

•

A busy (messy) room, one child on my lap while my bigger child and the dog sit watching me from behind. This is school holidays while working mode!

Any tips for keeping kids busy while you work a few hours each day?
Please share!

2 months ago

View on Instagram |

7/9

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

How to avoid mistakes in your captions and blogs....

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

ciaramorgan.marketing

•

How to avoid mistakes in your captions and blogs….

You write a caption or blog with no errors but the minute it's live you start to see all the mistakes 🙈

How can you avoid this?

1. Before you set it live, change the font and text size.

2. Re-read it and see if you can see your mistakes now.

3. If that's not working, always get someone to check your work for you!

When you write out your caption / blog your brain is accustomed to seeing the same mistakes over and over in the font you've written it in. When you change the font it helps you see the text with new eyes.

(Hoping i didn't make a single mistake on this post 🙈)

2 months ago

View on Instagram |

8/9

I hope you're having the laziest and loveliest weekend ❤️

ciaramorgan.marketing

•

I hope you're having the laziest and loveliest weekend ❤️

2 months ago

View on Instagram |

9/9

Follow me on Instagram

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