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Written by luxury website designer for coaches and entrepreneurs: Aoife Connolly

Get more website sales – that’s the aim for most of us isn’t it?!

If your website has a lot of traffic, but not many sales, your website may be a key factor in your audience’s decision to buy. People appear to be interested in your product or service, but they aren’t converting yet. Welcome to frustration station! We’ve all been there so don’t worry, there are solutions! A well-designed website can help in audience conversion.

Here are my top 10 tips on how to get more website sales through your web design:

1. Less Is More

Less is always definitely more. Try not to fill up every part of your website page. Ensure to leave ‘white space’. White space is simply the space between pictures, text and different elements of your web page. It also doesn’t have to be white, it can be any colour!

Not every part of your page has to be filled. It’s not wasted space, it creates a sense of calm and allows the user to take in the information they are consuming

2. Content Hierarchy 

Put the most important information towards the top of the page. Make sure that the information people want is easy to find and easily accessed. Placing emphasis on certain words/ phrases through size or text thickness also helps your audience to decipher where the most important information is.

For example: 

3. Short, Succinct Paragraphs

Long paragraphs are a sure way to bore your audience. Only include vital information, they don’t need to know where you went to university, they just want to know how you can help them and if you’re trustworthy! 

READ NEXT: Important SEO Elements for Small Businesses

4. Value 

Ensure to include a sales section on your website. How is your product or service going to change someone’s life? What are your client’s pain points? What value will you provide?

5. Keep Your Navigation Menu Simple

Don’t have a menu that has 12 navigation tabs. Six is the max you should have and use sub-navigation menus if you need to categorise them further.

6. Three Colours Rule

Only choose three colours when designing your website. Black and white also count as colours!  You will have your main colour, your secondary colour and an accent colour.

7. Apply The 60/30/10 Rule To Colours

This means that your primary colour is 60% of your design, your secondary is 30% of your design & your accent is 10% of your design. This ensures balance and harmony on the page. Too many colours can overwhelm your audience. 

READ NEXT: 5 Things you Need to Know About Branding your Business

8. Think About Your Colour Psychology

Did you know colours can influence our feelings? Colours can spark a variety of emotions, so ensure to choose the colours that you want your brand to represent.  For example, yellow usually promotes feelings of happiness, positivity and kindness!

Check out this HubSpot article on colour psychology to find out more. 

9. Card Payment

If you’re a service-based provider, including a card payment link for those impulsive buyers is a must. People are excited and they want to buy now! Don’t let them ghost you.

10. Social Proof

Social proof is essential on your website and is key to getting more website sales. Social proof can increase conversions by 15%! I recommend 2-4 testimonials displayed clearly on every page of your website.

I would love to know how you get on with these tips. Get in touch if you get more website sales and let me know what tip helped you. If you’re wanting to outsource your web design, check out my web design packages and get in touch. Let’s work together and get more website sales! 

Web design packages: https://aleccreativeco.com/signature-packages

Get in touch: aoife@aleccreativeco.com